2/18/2023 0 Comments Cnet virtual audio cable![]() The chip giant is likely to leave ad revenue alone and merely be another distribution point paying media giants. Intel's cut is that processor in the set-top box and an ecosystem that sells tablets, smartphones, and ultrabooks. It could make a set-top box, bundle channels, and create a virtual TV service provider. Intel historically has been all about the chips. How could Intel create an virtual cable system? For starters, it isn't a threat to media companies. NBC Universal Time Warner CBS (parent company of CNET) Viacom and Discovery-account for about 95 percent of all viewing hours in the United States. Bernstein Research reckons that seven media giants-Disney News Corp. Nevertheless, Intel may just be able to work with media giants. We'll also overlook the fact that Microsoft explored being a virtual multiple system operator (MSO) for years (and even hired media bigwigs) before punting on the concept. We'll omit the fact that Intel's ventures into communication chips, operating systems, and the like haven't exactly panned out. That reality is why Intel's virtual cable system idea doesn't seem all that nutty. Cloud computing, data centers, ultrabooks, and any ecosystem that goes with them boils down to processor sales for Intel. ![]() Surely, Intel's virtual cable TV idea boils down to the usual line: sell more chips. Indeed, Intel is already the biggest baddest ingredient brand on the planet. Intel via acquisitions like that of McAfee clearly wants to be more than just a processor company. The Wall Street Journal reported on Intel's plan and said it represents a shift in the chip giant's strategy. Intel is reportedly approaching media companies with plans to create a virtual cable network that would bundle television programs and deliver them via an Internet-connected set-top box.
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